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Once our market research is complete we will outline how to successfully penetrate, capture and maintain desired positions in identified markets. The marketing plan is a communication tool which integrates all elements of the marketing mix into a single comprehensive program for coordinated action at all marketing levels.

There are many benefits to the plan including:

• Stimulates thinking to make better use of company resources
• Assigns responsibilities and schedules work
• Coordinates and unifies efforts
• Facilitates control and evaluation of results of all activities
• Creates awareness of obstacles to overcome
• Identifies marketing opportunities
• Provides an authentic marketing information source for current and future reference

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©2006 Marketing Foundations, Inc.
Sales and Marketing Implementation
8401 Chagrin Road, Chagrin Falls, OH 44023